Current tiled LCD
Nine panels still read as nine panels.
Bezels interrupt the product, add visual noise, and reinforce a dated screen language.
Subway · Kings Plaza · New York City
A seamless DirectView LED storefront.
From tiled LCD to a bezel-free X-Series COB canvas designed for flagship food, brand motion, and always-current digital signage.
3 × 3 flagship square3 × 1 motion bannerX-Series COB technologyP1.25 or P1.56
01 · Why the change
The current LCD wall holds the content back.
Visible bezels interrupt hero imagery and make every composition feel divided. DirectView COB turns the wall into one uninterrupted visual surface.
Proposed DirectView COB
One canvas. No visual interruption.
Fine-pitch COB creates a current-generation surface with modular, front-service access.
02 · Two screens, two jobs
A flagship canvas and a panoramic brand signal.
Both pitches preserve the same physical geometry. Only pixel density and resolution change, so the creative system remains consistent across both technology options.
1500 × 1500 mm
The flagship BrandWall
A square canvas for iconic brand art, seasonal launches, Instagram feeds, and food that reads clearly from a distance.
3 × 3 · nine 500 × 500 mm cabinets
1500 × 500 mm
The brand and motion banner
A panoramic canvas for the Subway wordmark, savory product photography, campaign slogans, and silent motion loops.
3 × 1 · three 500 × 500 mm cabinets
03 · Coordinated playback
Attract. Identify. Convert.
The square and banner can run as one visual sequence, while each screen still has a clear job when it plays independently.
The square leads with a recognizable logo or flagship hero.
The banner reinforces Subway while ingredients build across both canvases.
The product reveal and promotion land together, then the loop resets.
04 · Dynamic signage
A content platform, not a fixed poster.
The proposed COB displays support far more than one hero image. Content can evolve with campaigns, social activity, store schedules, and approved cloud workflows.
Special promotions
Launch offers and limited-time messaging without replacing a physical sign.
Seasonal items
Swap campaign art and menu stories around holidays, dayparts, and local moments.
Hero images or video
Use high-impact stills, silent loops, and ingredient motion for brand awareness.
Instagram feeds
Integrate approved social posts into the square canvas through the ValueFlux CMS.
Scheduled playback
Coordinate the square and banner by time, campaign, or daypart.
Google Drive CMS
Publish approved content from a familiar cloud workflow with controlled scheduling.
05 · Content studies
Static impact, social rhythm, and motion-ready storytelling.
These approved studies show how Subway content can be composed for each physical canvas. Each composition can become a motion sequence or scheduled campaign in the next creative phase.
Instagram feed carousel
Approved social posts become a fresh, recognizable square content format.
Sub Hero Reel
Ingredient movement adds depth and energy around one unmistakable footlong.
Motion-ready brand banner
The 3:1 canvas accommodates wordmarks, slogans, food, and seamless silent loops.
06 · Technical specifications
Same physical canvas. Two pixel-density options.
Cabinet geometry, module dimensions, brightness, and screen sizes remain consistent. Select the pitch based on the preferred viewing detail and project budget.
P1.25
Higher pixel density1500 × 1500 square
1200 × 1200 px3 × 3 cabinets1500 × 500 banner
1200 × 400 px3 × 1 cabinetsCombined active pixels
1,920,000 pixelsBoth screensP1.56
Balanced pixel density1500 × 1500 square
960 × 960 px3 × 3 cabinets1500 × 500 banner
960 × 320 px3 × 1 cabinetsCombined active pixels
1,228,800 pixelsBoth screens07 · Next step
A seamless canvas for the next Subway story.
This concept pairs one square BrandWall with one panoramic banner using X-Series COB. ValueFlux can refine the creative direction, pitch, and installation plan together.